Corina Stirbu

Fractional CMO

Corina Stirbu is a Marketing Strategist and Fractional CMO based in Cluj Napoca, Transylvania. She helps tech companies, SaaS products, and startups grow to the next level through data-driven tactics. With more than 9 years of experience as a marketer, she helps tech businesses identify new distribution channels and strategic approaches in order to increase MRR and grow the company with healthy and steady KPIs in the long run.

Presentation: Data-Driven Decisions and Product Marketing

Data drives pretty much everything in marketing. Corina will discuss what it takes to be data-driven when building and launching a tech product. You will get a quick intro to everything you need to know on how to tackle some of the current challenges in the world of product marketing, tools you could use, a framework to keep in mind, and the golden metrics to measure.

Topics covered:

? What on Earth is Product Marketing?
? Data-driven decisions: a quick framework, tools & mindset
⭐ The 4 golden metrics for product marketers

Panel Discussion:

Moderator: Andrei Cretu

Participants: Corina Știrbu, Ovidiu Cical, Valeriu Filip