Cristi Hurhui

Cristi Hurhui

Product Designer

Cristian brings to Peak IT an international experience in branding and product launch strategy.

He began his career in local branding industry and after that he continued as the person in charge of the product in start-ups from Austin TX, Portland and San Francisco, strat-ups with focus on urban mobility.

The products created by Cristian are currently in the portfolio of companies like: Daimler, Hertz, Booking, Agoda, Air France, skyscanner and Accor Hotels and have millions of users.

Cristi joined AgileHub at the beginning of 2020 after a colleague of ours spoke highly of him. His honesty and willingness to share his experience and knowledge make him someone you want to be around.

Workshop: Positioning your start-up

The goal of the workshop

The goal of the workshop is to teach start-up founders why positioning it is vital.

What will we do in this workshop?

We will take a look at the frameworks and distinct steps founders can take to define what their company is doing, why it’s important and why people should listen to them.

 You are in the target of the audience if you:
  • Are founding a startup
  • Are interested in branding and marcom
 What will you learn at the end:

At the end of this workshop you will learn the difference between a logo and a brand, between a tagline and a positioning statement, between the impact of a long term vs impact of a build-it-as-you-go strategy.

What tools do you need installed on your computer before the workshop starts
  • None

In case you register for this workshop and you need info regarding tools, let us know.