Corina Stirbu

Head of Marketing at Accesa

Corina Stirbu is a Marketing Strategist and Fractional CMO based in Cluj Napoca, Transylvania. She helps tech companies, SaaS products, and startups grow to the next level through data-driven tactics.

With more than 10 years of experience as a marketer, she helps tech businesses identify new distribution channels and strategic approaches in order to increase MRR and grow the company with healthy and steady KPIs in the long run.

Built to Convert: Monetization-Driven Product Strategy

Monetization isn’t just about setting a price—it’s about aligning product, marketing, and sales to create sustainable growth.

This session covers five fundamental approaches of GTM and monetization strategies, with real-world examples.

Whether you’re a product leader, UX/UI designer, growth strategist, or startup founder — you will learn how to strategize around usage-based pricing, tiered models, exclusivity strategies, and ongoing optimize to drive revenue.